Ruby Burton has recently released a new music video for her latest single, SHIVER.
The video was directed and shot by Dylan Pereira and Jason Prins, both still students. It was shot at the end of May 2016 in and around Cape Town and the Atlantis dunes.
Ruby came up with a few lines, which is now the pre-chorus, just after finishing school. It stuck with her and a year later she decided to finish what she started. As she wrote the track over two years, it brought together different experiences she encountered over those two years, which resulted in an eclectic writing process. We basically documented ourselves leaving the city to go and create a dance on the Atlantis dunes. It’s a sensual and visually captivating video. Although RUBY came up with the concept for the video, everyone brought ideas to the table; a great collaboration with diverse creatives. The concept of the video is all about leaving the craziness of the city and going to a place of open spaces where creativity is endless.
This video really expresses what the true Ruby is all about. I have really grown as an artist. I’ve been at it since I finished school in 2012. I had a lot of ups and downs, but have really grown into myself and know the direction in which I want to go. I feel this video gives a sense of my soul, and I always want to do that with all the art I create.Stalk more of Ruby Burton on her various social media accounts: