We chat to international Beer Brewer Erdinger ahead of their Capital Craft Beer Festival appearance next month. The Germans keep their answers short and sweet.
Have you, as a big international brewer, been to Pretoria, South Africa before?
No – We are represented in South Africa by Flare Beverages.
Capital Craft Beer Festival is a big beer festival held in Pretoria. This year, it is expected than 8000 beer and music lovers will be congregating in the beautiful natural scenery offered by the Pretoria National Botanical Gardens. What is the most exciting part for you, as a brewery, about this festival?
It is a great opportunity to offer our international craft beers at this event.
What’s different about your beer / brewery that is going to make it stand out to the Pretoria Crowd?
Erdinger Weiss Beer is the most popular Weiss Beer in the world and the international standards for Weiss Beers
What can we expect from you for this event? Will you be doing something different to what you normally would.
We have not attended a music festival – so it will be great to showcase our beers to this audience.
We feel that a personal motivating factor, albeit a superficial one, is that we want to create things to leave a legacy. To be able to materialize something in this life that lastingly affects people. Would you say legacy is a motivating factor for you?
Yes – you cannot ignore 200 + years of brewing experience.
Where can we find out more about you?
On our website: www.erdinger.be / www.flarebev.co.za