DYD: Can you tell us about your upcoming studio project and how the sound is different from your previous work?
TUMI: It’s called ROB THE CHURCH, Fred Hirshy from Switzerland crafted the sound for the album , I knew what I was trying to achieve and he understood it and took it to different heights.
DYD: Besides the studio album, what other projects are you working on this year?
TUMI: I am really enjoying my role as creative director at Motif Records. I have come to find great reward in helping others find their own voice.
DYD: What is your approach, or your mind-set when creating your particular brand of rap? How would you describe that what makes your music, yours?
TUMI: Me. As far as approach goes, I try to work with people I trust who have the same end goal in sight.
DYD: What is your opinion on the current form of South African hip-hop? How do you feel about the radical spike in radio play and support for local artists?
TUMI: First just so you know, this is easily the laziest question to ever ask an artist. I think for the most part local hip hop artists have become more commercially studied. They know how to make music that the majority of people will like. I think before we either didn’t care to make music for radio or didn’t know or some who did just didn’t seem believable, sincere or tasteful for that matter. I think today, these kids got the formula.
DYD: What is the main thing that you want people to take away from your music once it’s left resonating in their minds?
TUMI: That’s enough for me. That it resonates with you means you also played your part in bringing your story closer to mine. Magic.
DYD: I personally have always been critical of the creativity and innovation of South African artists, as we always strive to mimic rather than innovate, yet I feel that tendency is finally crumbling. What are your views on the creativity within modern South African artists?
TUMI: I think the pie has gotten bigger and you will have Mickey Mouse artists coming for their piece and that’s fine. I don’t think that necessarily means lack of creativity, but it does mean more output am that’s cool.
DYD: What can those at Park Acoustics, who are perhaps not your usual audience, expect from a Tumi performance?
TUMI: I think all my audiences are not usual. Hehe. Being me water and I will bring you music. Hope it doesn’t rain.
If you want more Tumi information:
– Like the TUMI Facebook page.