We caught up with Jimmy Nevis recently. We wanted to get the inside scoop on his latest music video, 7764.

DYD: You gave your track, 7764, the same area code as the place where you grew up. Where is 7764 and what does it mean to you?
Jimmy:
It’s the code for Athlone, situated in the Southern Suburbs of Cape Town. The song speaks about ownership and being proud of where you from – knowing who you are and not being ashamed to embrace it.

DYD: Can you talk us through any symbolic imagery in the video?
Jimmy: Well the video is shot in Athlone – the video explores the three things that represent my culture – family, food and faith. It’s about different cultures, the foods that represent my hood and the activities and vibe that I grew up with.

DYD: What was it like shooting 7764 with a GoPro?
Jimmy:
It was a new experience for me but totally awesome. My favourite part was shooting the drone footage – it really added a spark to the video.

DYD: How are you managing your success? We imagine that it must get pretty hectic in terms of the workload and staying down to earth.
Jimmy:
It’s always been part of the plan. I’ve experienced a lot of success, but it’s also come with a lot of setbacks and sacrifices – those experiences keep you grounded. I also have a great support system.

DYD: What are your plans for the rest of the year?
Jimmy: More music. More community work and working with other artists.