We’re doing an incredible project with Levi’s ® and got to spend some time getting to know Moonchild Sanelly. She has put a spell on South Africa as an Afro electro kwaito pop singer and designer of her own clothing range called, Moonchild Cultwear. She has just released her debut album, Rabulapha!, and held a Number 1 spot on 5FM’s Top 40 chart with Maramza for Cut the Cake. She talks to us about her new album and the influence of music on her fashion sense.

DYD: You’ve been blowing up the internet with your work on Maramza’s Cut The Cake and you’ve just released your debut album, Rabulapha! Tell us about your new album. What inspired it and how do you want your audience to receive it?
Oooooohhh! My album has been in the making from the days I was looking for my sound by experimenting with cartoon ideas that I had in my head. A few people have come to me to tell me that they never got what my music was about but after listening to the lyrics they now understand and respect the science to it. I aim to teach, raise awareness and liberate.

I am so proud! Expect the unexpected!

DYD: Certain musicians have been extremely successful in starting their own designer ranges or collaborating with existing brands in order to get a range out. We immediately think of Kanye West and Diddy. As a designer and musician, do you think that all musicians should focus on projects like this?
I think it’s more branding than anything, not every musician can design or has an edge or the neck for designing. It’s easier for them to be the faces of the ranges. So, I believe it’s more about the branding. Fashion is one one the channels but it’s not for everyone! There are people who struggle with dressing out here. Lol!

DYD: Tell us about your designer range. What inspired you to create it and how do you want people to react when they see it?
I studied fashion designing in Durban’s Linea Academy and I love expression. I make clothes literally everyday! I hate fear! I love freedom! My label is called Moonchild Cultwear. My clients include Toya Delazy, Busiswa, Cassper Nyovest and many more. My clothes are fun, whimsical and sexy with a dark esthetic.

DYD: Do you think that music influences your fashion sense? If so, is it based around the musicians or the music itself?
My music and fashion are just the same, you hear it, then you can kinda imagine what I could look like. You see me and it gives you an idea of what I possibly sound like. They are the two main mediums I choose to express self through.

DYD: The stage is yours. You can perform anywhere in the world. Where would you want to go?
Japan! Japan! Japan baby!

Levi’s ® will be throwing parties in Pretoria, Cape Town and Johannesburg soon. Stayed tuned for more details.

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Photographer: Lourens Smit
Assistant: Lebogang Ditibane


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