We talk to The Plastics about their latest album, “In Threes”, and learn about their plans to take over Planet Earth with psychedelic pop music.
You’ve released a new album. Tell us more about the development of your latest album, “In Threes”.
It took a while of writing because since our last album we have had some changes to the line-up in our band. It’s an album of experimentation but also of comfort and confidence we have backed ourselves by mixing and producing the entire album ourselves and are really happy with how it came out.
What song stands out on the album for you and why?
“Alona” is a stand out as it was one of the first tracks where we started to realise what we wanted the whole of the album to sound like. It has the right feel and sounds , it’s also a departure from our older more uptempo material but has a strong groove and a psychedelic lucid edge.
What was your 2015 mini-tour in the UK like? And, how did the crowds respond to your set?
It was super cool! The crowds really enjoyed us and the people and scene there is great. It’s got that old worldly feel about it like there is a lot of history and to be apart of that even in some small way is an experience. Like we played in a club where 50 years before the Rolling Stones played on the very same stage. The Rolling Stones! That’s a special feeling.
You’ve had an international focus on the way you promote your music. Do you think this makes you stand out in the South African music industry? And, why do you choose to target an international audience?
That’s a good question. We have been focusing more internationally. Partly because I think our sound goes down better with international fans as the local channels don’t necessarily see us as pop enough and the size of any kind of alternative scene in SA is just so small. Secondly, we have ambitions of taking our band all over the world we want to travel and see the world and we want to perform our music for people everywhere. We are always fighting to find a balance between our vision and what’s out there. We did however make a decision about 2 years ago that we didn’t want to let the climate of what’s current on South African radio to be the thing that defines us so for better or worse we have lived with that decision on this album and are very happy with.
What advice would you give to aspiring South African musicians that are trying to break the borders and make their music international?
Be your own thing. Be brave and don’t be a knock-off. Better to fail as yourself than succeed as somebody else. Also don’t be lazy, take your opportunities and make the most of them.
What would your ultimate success be?
To have the freedom to live our lives only as musicians. To play and travel and have our own amazing studio and rehearsal space in which to record and create music everyday.
Sum up 2016 in one word.
Photos by Jason Paul Hermann