Major Lazer released their video for “Light It Up” featuring Nyla and Fuse ODG from Ghana today.
The director of “Light It Up”, Sam Pilling, commented: “The whole sentiment of this Major Lazer track is about overcoming negativity and sadness, coming together, and rising up in dance to ‘Light It Up,’” says Pilling.
“Because Fuse’s family is from Ghana we thought it would bring a really interesting aesthetic to film the video there. Delving deeper into Ghanaian culture, we found that their traditional funeral ceremonies perfectly exemplify this sense of coming together to rise up against sadness.
“The whole community joins together, first in mourning the death, then in celebrating the life that was lived. We worked closely with a Ghanaian family and village, meeting the elders and receiving their blessing to film a real funeral ceremony.
“I found a poem ‘Kae’ [Remember] written in a traditional Ghanaian language—Twe—which felt like the perfect companion to the video as it is about reflecting on sadness but rising up and looking to the future and to new life.”
We like this video because it is a different take on videos made in Africa. The beginning is really inspirational as we are called, as youth on this continent, to rise.