Ernest Mojela has a great passion for fashion, art and creative people. He believes in South Africa. Ernest has a blog in which he blogs about mens fashion, lifestyle, creative and art mainly focusing on the creative side. He takes inspiration from Siya Beyile and Trevor Stuurman. He’s worked with the likes of; Boaston Society, Zumbuza (a small Cape Town brand), Blanc, Fundudzi by Craig Jacobs, Fiction-Lies and Filth and some designers from SA Menswear week.

Why did you start Mini Me Large Lifestyle?

I started Mini Me Large Lifestyle in school as a blog just to blog my favourite looks and styles at that moment. Over time I learned more about online fashion platforms. I wanted to create a platform that focuses on mixing different elements of street and formal styled clothing. This was because I think most people focus on just street style or formal clothing. I also wanted to create a space that promotes youth creativity and youth culture through my love for fashion, which I am working on at the moment.

What makes you stand out in your industry?

Me being 19 years old in an industry where most of the people are a couple years older than me. Also, knowing what I want to do already surprises a lot of people older than me. Lastly, I think the things that I have been able to do and achieve in such a short period of time.

What is your ultimate success with Mini Me Large Lifestyle?

I would say creating my own platform from scratch and officially launching it. Working with brands and people who rejected my ideas in the beginning is also a personal success. I wouldn’t say I have one particular bit of success as everything I do is always better then my previous work or collaboration. I’m learning everyday.

We always think of the social impact of our work, like “How can we use street style photography to change the world?” Do you think it’s possible to create a creative movement that does this too? And, how would you do this?

Yes I do, I think creating movements that focus on the youth and young creatives. Most young creatives shy away from doing what they do, being different or putting in that extra bit of effort, as they don’t believe anything will come from it or they are not motivated enough. Creating movements that encourage youth creativity and get the bigger brands and platforms involved. They have the resources and more younger creatives are likely to feel more motivated when a bigger relevant brand is a part of it.

Check out Ernest’s creation here: