Jay Carson is a relatable cultural brand who presents a new perspective to social culture through his new research project called ‘Township Rockstar’.

This project portrays where city modern life infuses with the township life. It illustrates contemporary life through; fashion and photography. Township Rockstar’s goal is to educate the world about prevalent lifestyles in South Africa.


Jay Carson recently took part in a shoot with Vans, improving Township Rockstar’s sub-campaign known as collectors item. Check out the gallery below:


This past week has seen Jay complete a photo-series entitled Pictures of The PicturesIt sees Township Rockstar initiating personal brands that are fashion icons. Pictures of The Pictures Initiative features the likes of; Nthabiseng Muriel Mamoepa, styled by David Tlale. Muriel has been traveling the world showcasing her influence in the fashion industry.

The collaboration with Nthabiseng tells a story that indicates the context behind her image on the t-shirt. The story, Truth About Darkness, will be released in a book. The book is entitled Pictures That Tell a Story Book and authored by Township Rockstar, and Masesi Tsotetsi as one of the TR writers.

Photography by: Sean Steenkamp
Personal Brand: Muriel Nthabiseng Mamoepa

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