A driven, observant and patient fireman is the flux of Graham van der Merwe in the past and the present.

Graham is the multi-creative and digital marketing manager at Outdoorphoto, South Africa’s largest photographic retailer. Find out a little more about this talented photographer!


​How​ ​did​ ​you​ ​fall​ ​in​ ​love​ ​with​ ​photography?

My father introduced me to photography when we did some photoshoots with work
colleagues in 2015, but the pin really dropped in at the beginning of 2016 while travelling across
Europe. And later that year, at the Oktoberfest in Munich, Germany. I fell in love with
photographing people and places.

Describe​ ​yourself​ ​in​ ​three​ ​words?

Driven, observant and patient.

What​ ​did​ ​you​ ​want​ ​to​ ​be​ ​when​ ​you​ ​were​ ​growing​ ​up?​ ​Did​ ​you​ ​become​ ​it?

A fireman! But they didn’t offer Fireman 101 at my school, so I chose to do Accounting and
Design. These two subjects were crucial to preparing me for my future endeavours –
understanding formal and the creative part of any business.

​What​ ​does​ ​your​ ​role​ ​as​ ​Digital​ ​Marketing​ ​Manager​ ​at​ ​Outdoorphoto​ ​involve?

I make sure that all design, content, marketing and developmental efforts align with building a
stronger brand, and that these support our brand culture, which is to provide a natural habitat for
amateur and professional photographers alike. More specifically, I track data and sales
analytics.

​What​ ​is​ ​your​ ​favourite​ ​style​ ​of​ ​photography​ ​and​ ​why?

Certainly street photography. I usually find a comfortable spot at a coffee shop from which to
observe the passers-by while enjoying the house blend. When a photo opportunity reveals itself,
I take it from there.

It’s natural and unpretentious: With street photography, you only have one shot to make it count,
and if you missed it, it’s gone forever. There’s no worrying about fly-away hair, make-up or
posing of models, or even 100 photos just to capture the perfect image of a bird in flight.

​What​ ​photo​ ​gear​ ​do​ ​you​ ​use?

My gear includes a Nikon D750, Df and F3, complemented by the following lenses:
● Nikon 28mm f/2.8D
● Nikon 35mm f/2D
● Nikon 58mm f/1.4G
● Nikon 85mm f/1.4D
I edit using Adobe Lightroom CC.

​Choose​ ​-​ ​film​ ​or​ ​digital,​ ​and​ ​why?

It’s difficult to choose. If it’s for street photography, definitely film. Although magical moments
are somewhat unexpected, you generally still have time to compose the shot and focus on the
subject matter. When on family holidays, I’ll go with digital as it allows you to do a bit of
everything.

​What​ ​future​ ​trends​ ​do​ ​you​ ​predict​ ​for​ ​street​ ​photography?

Actually printing photographs as it’s the final step in creating and sharing beautiful shots.

By​ ​day,​ ​you’re​ ​an​ ​avid​ ​digital​ ​marketer​ ​-​ ​what​ ​do​ ​you​ ​do​ ​for​ ​fun​ ​away​ ​from​ ​work?

Cycling (uni-cycling too), clay pigeon and pistol (IPSC) shooting, 4×4 adventures and spending time with my family.


Stalk more of Graham’s work on Instagram, find him on the Outdoorphoto website and contact him on LinkedIn.


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