Music and fashion have long had a close relationship. From punk to hip hop, folk to rock ‘n roll, music genres are characterised as much by their differing sounds as by the fashion style they adopt. And because of this, as fans, we’re attracted to certain music genres not just on how they sound, but also on how they look. The music we listen to influences our personal style and vice versa. Few brands can claim a heritage as richly steeped in music as Levi’s®, making Levi’s® jeans a timeless feature of many music-inspired style essentials.

To celebrate this relationship, Levi’s® is inviting South Africans to share how music influences their personal style through creating and posting their own music-inspired style essentials on Instagram between the 28th of May and the 25th of June.

To reward these contributions, each week Levi’s® will select, announce and reward the best three entries with a Levi’s® hamper worth R1500. At the end of competition period, Levi’s® will then choose the grand prize winner from the weekly finalists and award them with ultimate music-lovers experience – a trip for the winner plus a friend to watch an international gig of their choice from either Twin Shadow, Local Natives, The Vaccines or Haim.

Competition Details

All you need to do is select the style essentials that best represent you and the music you love, find an interesting surface to showcase on, lay out the items in a grid that best shows them off, shoot from above and share through your Instagram account. Entries will be judged on creativity and quality of photo submission and only entries that use that use #levisessentials, tag @levis_southafrica and include at least one item of Levi’s® clothing or footwear will qualify. An example of a grid is seen below.


The competition opens on the 28th of May and closes on the 25th of June and while there is no limit on the number of entries per Instagram account each week, weekly hamper winners will not be able to win more than once.

For more information and competition terms and conditions, visit or send @levis_southafrica a direct message on Instagram. So collect, share and show your personal style essentials and you could be jetting off for the musical experience of a lifetime with Levi’s®.

Terms and Conditions apply; by sharing your photo you accept the competition rules.

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