A South African crowdfunding master-piece, and it doesn’t stop there. Sugarbird Fynbos Gin supports female entrepreneurs and those who are previously disadvantaged.
Sugarbird Fynbos Gin is the manifestation of a group of passionate entrepreneurs and alcohol aficionados. League of Beers founders, Rob Heyns and Nzeka Biyela and winemaker and distiller couple, Mark and Kelly Goldsworthy and supported by Yuppiechef.com.
With the female songbird as their gin’s brand logo, they have crafted a gin with true entrepreneurial spirit. A gin that is not only about capturing the essence of SA’s flora and distilling craftsmanship but also aims to empower the innovations and dreams of others while simply being a great SA gin.
“The idea for this gin came about because we believe in working towards creating things that don’t just exist to be what they are at face value. We believe in the creative innovation of humanity, the incredible ventures that are born when people connect on common ground (often over an easy drink) and in the rewards of hustling to make your dreams come to life.
But making dreams come to life is no easy feat as any entrepreneur will tell you, and so with the gin movement on the rise and desire to empower entrepreneurs in SA (especially the underrepresented women and previously disadvantaged), we poured our passions together and crafted the vision for Sugarbird Fynbos Gin, a great SA gin with true entrepreneurial spirit.”
How Sugarbird Gin Supports Entrepreneurship
Proceeds from every 1000 bottles will be used to grant bursaries to a further aspiring entrepreneur. The selected group of entrepreneurs will be made up of 50% female entrepreneurs and 50% previously disadvantaged. In collaboration with KOI Group, the aspiring entrepreneurs will be sent to a two-part boot camp to develop entrepreneurial skills as well as launch an actual idea into a business.
But will it go well with pink tonic?
With an infusion of locally sourced floral fynbos this gin is distilled as a gentle bodied gin, reminiscent of a London Dry. Sugarbird Gin includes extracts of juniper berries, rose geranium, orange peel, lemon peel, grapefruit peel, honey bush, Angelica root, rooibos, cardamom, Cape May (which is sourced by botanists of the slopes of Table Mountain), coriander and a tiny dash of cinnamon.